MI.Business.Console

for Berlin-Chemie

Update: 22.11.2022

Last week: 45 week 2022 (07.11.2022 - 13.11.2022)

Last full month: October 2022

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	123 524	-3.6%	3.2%	-0.3	28 293 190	-1.3%	3.3%	-0.3	4.4%
MoM	663 634	-11.2%	3.7%	0	141 897 078	-7.6%	3.9%	0.1	-11.7%
YTD	8 571 690	-22.9%	5.2%	-1.2	1 717 188 600	-9.5%	5.0%	-0.8	-4.5%
MAT	10 725 582	-11.0%	5.3%	-0.4	2 111 038 054	2.7%	5.1%	-0.1	-5.0%
DEXALGIN
WoW	15 879	5.6%	0.4%	0	7 950 277	7.8%	1.2%	0	3.0%
MoM	86 956	-4.2%	0.4%	0	43 128 669	-0.4%	1.4%	0.2	-15.1%
YTD	1 456 557	-3.7%	0.7%	0	623 298 532	8.4%	1.8%	0	-0.8%
MAT	1 782 204	0.7%	0.7%	0	749 385 536	11.9%	1.9%	0.1	-2.4%
ESPUMISAN (ADULTS)
WoW	56 930	13.0%	40.6%	-1.8	30 696 566	14.9%	47.3%	-2	18.1%
MoM	239 485	-14.9%	42.7%	-3.6	125 979 753	-15.3%	49.0%	-3	-7.8%
YTD	3 894 911	-14.1%	54.7%	-11.8	1 985 622 814	-3.9%	60.2%	-10.4	4.5%
MAT	4 642 600	-11.4%	55.8%	-10.3	2 343 224 365	-0.9%	61.4%	-8.9	4.9%
ESPUMISAN BABY
WoW	23 604	10.7%	34.1%	2.1	15 821 626	14.4%	47.4%	2.1	3.7%
MoM	100 666	-10.7%	32.4%	-2.5	65 668 391	-11.0%	45.8%	-2.4	-3.7%
YTD	1 260 762	-13.3%	37.6%	-4.1	789 779 613	-6.9%	50.8%	-5.7	-3.9%
MAT	1 469 108	-15.0%	37.8%	-4	913 253 789	-8.3%	51.2%	-5.1	-6.1%
FASTUM
WoW	16 940	12.9%	1.0%	0	9 627 629	13.6%	2.4%	0.1	7.6%
MoM	64 329	-16.9%	0.8%	-0.1	36 346 604	-13.8%	2.1%	-0.1	-7.5%
YTD	928 955	-23.8%	1.1%	-0.3	482 808 123	-13.9%	2.5%	-0.6	-0.3%
MAT	1 094 292	-23.9%	1.1%	-0.3	562 107 889	-14.4%	2.6%	-0.6	-1.7%
IODOMARIN
WoW	70 622	6.2%	23.2%	-0.2	13 159 934	6.5%	9.8%	-0.2	7.2%
MoM	358 258	6.7%	24.2%	-0.2	66 228 362	6.5%	10.6%	-0.2	7.5%
YTD	2 821 112	5.2%	20.3%	0	553 082 687	9.9%	9.1%	-0.1	5.1%
MAT	3 305 225	13.1%	20.6%	1.6	642 213 144	16.0%	9.3%	0.5	4.6%
LIOTON
WoW	17 092	25.5%	1.8%	0.3	19 297 838	27.3%	4.3%	0.8	2.0%
MoM	68 286	-18.3%	1.6%	-0.2	75 928 498	-15.9%	3.8%	-0.1	-7.2%
YTD	1 138 741	-24.7%	2.3%	-0.5	1 174 068 091	-5.6%	4.6%	-1	-7.4%
MAT	1 318 790	-23.1%	2.3%	-0.5	1 333 021 725	-4.7%	4.7%	-0.8	-8.1%
MEZYM
WoW	210 162	8.0%	18.5%	0.4	31 237 965	8.0%	13.0%	0.3	5.8%
MoM	920 938	-9.0%	18.8%	-0.1	140 372 345	-9.1%	13.5%	0.2	-8.4%
YTD	15 713 445	-10.6%	26.4%	-2.4	2 401 512 979	-2.2%	18.9%	-2.6	-2.6%
MAT	18 900 840	-7.7%	27.1%	-1.5	2 855 464 945	-0.0%	19.5%	-1.9	-2.6%
MIG 400
WoW	130 056	4.8%	2.9%	0	15 717 210	4.7%	2.3%	0	3.0%
MoM	590 420	-16.3%	2.8%	0	71 281 785	-15.1%	2.2%	0	-15.1%
YTD	7 414 619	-14.3%	3.3%	-0.5	874 457 719	-10.3%	2.5%	-0.6	-0.8%
MAT	8 651 871	-12.7%	3.3%	-0.4	1 016 648 412	-8.9%	2.6%	-0.5	-2.4%
PROSTAMOL
WoW	23 828	15.4%	14.1%	0	33 164 846	17.8%	15.2%	0.4	15.1%
MoM	104 788	-2.2%	15.4%	0.3	144 315 206	-3.2%	16.3%	0.2	-4.2%
YTD	1 380 565	-26.3%	18.9%	-6.1	1 933 169 181	-17.8%	20.1%	-7.1	-2.4%
MAT	1 647 403	-24.1%	19.3%	-5.2	2 282 385 923	-15.9%	20.6%	-6	-3.8%
RESPERO MYRTOL
WoW	21 709	12.5%	7.0%	0.4	10 965 619	16.5%	7.6%	0.6	6.8%
MoM	99 923	-10.4%	7.6%	-0.1	48 921 001	-8.4%	7.9%	-0.1	-9.0%
YTD	1 069 028	93.9%	8.6%	4.2	503 238 026	94.8%	8.6%	3.7	0.4%
MAT	1 264 640	98.1%	8.6%	4.2	589 772 588	96.5%	8.5%	3.7	0.7%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	8 571 690	-22.9%	5.2%	-1.2	1 717 188 600	-9.5%	5.0%	-0.8	-4.5%
DEXALGIN	1 456 557	-3.7%	0.7%	0	623 298 532	8.4%	1.8%	0	-0.8%
ESPUMISAN (ADULTS)	3 894 911	-14.1%	54.7%	-11.8	1 985 622 814	-3.9%	60.2%	-10.4	4.5%
ESPUMISAN BABY	1 260 762	-13.3%	37.6%	-4.1	789 779 613	-6.9%	50.8%	-5.7	-3.9%
FASTUM	928 955	-23.8%	1.1%	-0.3	482 808 123	-13.9%	2.5%	-0.6	-0.3%
IODOMARIN	2 821 112	5.2%	20.3%	0	553 082 687	9.9%	9.1%	-0.1	5.1%
LIOTON	1 138 741	-24.7%	2.3%	-0.5	1 174 068 091	-5.6%	4.6%	-1	-7.4%
MEZYM	15 713 445	-10.6%	26.4%	-2.4	2 401 512 979	-2.2%	18.9%	-2.6	-2.6%
MIG 400	7 414 619	-14.3%	3.3%	-0.5	874 457 719	-10.3%	2.5%	-0.6	-0.8%
PROSTAMOL	1 380 565	-26.3%	18.9%	-6.1	1 933 169 181	-17.8%	20.1%	-7.1	-2.4%
RESPERO MYRTOL	1 069 028	93.9%	8.6%	4.2	503 238 026	94.8%	8.6%	3.7	0.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	10 725 582	-11.0%	5.3%	-0.4	2 111 038 054	2.7%	5.1%	-0.1	-5.0%
DEXALGIN	1 782 204	0.7%	0.7%	0	749 385 536	11.9%	1.9%	0.1	-2.4%
ESPUMISAN (ADULTS)	4 642 600	-11.4%	55.8%	-10.3	2 343 224 365	-0.9%	61.4%	-8.9	4.9%
ESPUMISAN BABY	1 469 108	-15.0%	37.8%	-4	913 253 789	-8.3%	51.2%	-5.1	-6.1%
FASTUM	1 094 292	-23.9%	1.1%	-0.3	562 107 889	-14.4%	2.6%	-0.6	-1.7%
IODOMARIN	3 305 225	13.1%	20.6%	1.6	642 213 144	16.0%	9.3%	0.5	4.6%
LIOTON	1 318 790	-23.1%	2.3%	-0.5	1 333 021 725	-4.7%	4.7%	-0.8	-8.1%
MEZYM	18 900 840	-7.7%	27.1%	-1.5	2 855 464 945	-0.0%	19.5%	-1.9	-2.6%
MIG 400	8 651 871	-12.7%	3.3%	-0.4	1 016 648 412	-8.9%	2.6%	-0.5	-2.4%
PROSTAMOL	1 647 403	-24.1%	19.3%	-5.2	2 282 385 923	-15.9%	20.6%	-6	-3.8%
RESPERO MYRTOL	1 264 640	98.1%	8.6%	4.2	589 772 588	96.5%	8.5%	3.7	0.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	123 524	-3.6%	3.2%	-0.3	28 293 190	-1.3%	3.3%	-0.3	4.4%
DEXALGIN	15 879	5.6%	0.4%	0	7 950 277	7.8%	1.2%	0	3.0%
ESPUMISAN (ADULTS)	56 930	13.0%	40.6%	-1.8	30 696 566	14.9%	47.3%	-2	18.1%
ESPUMISAN BABY	23 604	10.7%	34.1%	2.1	15 821 626	14.4%	47.4%	2.1	3.7%
FASTUM	16 940	12.9%	1.0%	0	9 627 629	13.6%	2.4%	0.1	7.6%
IODOMARIN	70 622	6.2%	23.2%	-0.2	13 159 934	6.5%	9.8%	-0.2	7.2%
LIOTON	17 092	25.5%	1.8%	0.3	19 297 838	27.3%	4.3%	0.8	2.0%
MEZYM	210 162	8.0%	18.5%	0.4	31 237 965	8.0%	13.0%	0.3	5.8%
MIG 400	130 056	4.8%	2.9%	0	15 717 210	4.7%	2.3%	0	3.0%
PROSTAMOL	23 828	15.4%	14.1%	0	33 164 846	17.8%	15.2%	0.4	15.1%
RESPERO MYRTOL	21 709	12.5%	7.0%	0.4	10 965 619	16.5%	7.6%	0.6	6.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	663 634	-11.2%	3.7%	0	141 897 078	-7.6%	3.9%	0.1	-11.7%
DEXALGIN	86 956	-4.2%	0.4%	0	43 128 669	-0.4%	1.4%	0.2	-15.1%
ESPUMISAN (ADULTS)	239 485	-14.9%	42.7%	-3.6	125 979 753	-15.3%	49.0%	-3	-7.8%
ESPUMISAN BABY	100 666	-10.7%	32.4%	-2.5	65 668 391	-11.0%	45.8%	-2.4	-3.7%
FASTUM	64 329	-16.9%	0.8%	-0.1	36 346 604	-13.8%	2.1%	-0.1	-7.5%
IODOMARIN	358 258	6.7%	24.2%	-0.2	66 228 362	6.5%	10.6%	-0.2	7.5%
LIOTON	68 286	-18.3%	1.6%	-0.2	75 928 498	-15.9%	3.8%	-0.1	-7.2%
MEZYM	920 938	-9.0%	18.8%	-0.1	140 372 345	-9.1%	13.5%	0.2	-8.4%
MIG 400	590 420	-16.3%	2.8%	0	71 281 785	-15.1%	2.2%	0	-15.1%
PROSTAMOL	104 788	-2.2%	15.4%	0.3	144 315 206	-3.2%	16.3%	0.2	-4.2%
RESPERO MYRTOL	99 923	-10.4%	7.6%	-0.1	48 921 001	-8.4%	7.9%	-0.1	-9.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

---

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

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SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

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MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

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MS VALUE (weekly)

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RESPERO MYRTOL

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BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

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SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

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MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

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MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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